Degree Programmes  Tourism and Destination Development (M.A.)

Tourism and Destination Development (M.A.)

The Master's degree programme in Tourism and Destination Development is an application-oriented degree programme. Students are taught skills for conducting Tourism and Destination Development in the shape of an integrated approach, which encompasses the entire value creation chain and takes account of the core processes involved in tourism. Furthermore, concepts for re-branding tourist destinations and key players are also imparted.

The application-based profile of the degree programme is reflected in the following aspects or educational objectives:

     * The Master's degree programme in Tourism and Destination Development builds consecutively on the Bachelor's degree programme in Tourism Management. Knowledge from the Professional Field Orientation is required and the content of the value creation chain is consolidated and expanded in an interdisciplinary manner.

    * Content is designed in a way that combines theoretical knowledge with the realities of the tourism market. New scientific knowledge is applied to practical issues.

    * Owing to the global dimension of tourism, international and sustainable dimensions are of particular importance.

    * The transfer of methodical-analytical skills as well as key qualifications relating to a specific occupational field are incorporated in various teaching and learning methodologies.

    * Project work is completed in cooperation with work placement partners by handling project topics relating to Tourism and Destination Development, with proposed solutions being created on the basis of current market conditions.

    * Departmental colleagues provide close contacts with numerous tourism companies, particularly tour operators, transportation companies as well as destination and conference organisations in Germany and abroad.

Study Content

The four-semester degree programme in Tourism and Destination Development consists of 15 modules with a total of 90 credits, i.e. 30 credits can be acquired in each of the first three semesters. This also includes the Master's thesis module including the Master's colloquium with 30 credits during the fourth semester. The content of a module is calculated in such a way that it can usually be taught during a semester.

Occupation-specific key and management competencies as well as tourism-specific specialisations are taught during the first semester. The three core skills of Tourism and Destination Development determine the structure of the second semester: The focus of attention is on tourism development, markets and products, as well as strategic marketing. Different and extensive methodology is imparted primarily in the context of tourism development.

The clear practical profile of the degree programme is brought to bear in project work during the third semester, with a research placement being offered in addition to corporate projects. In addition to the acquisition of research skills, this concept of networking with tourist companies or organisations is a basic requirement for the Master's thesis, which not only demands a high degree of expertise, but also teaches future managers a high level of self-responsibility and innovativeness. Students’ language skills are intensified both in Business English and in a second foreign language (Spanish or French) throughout all semesters. Study abroad at partner universities is possible.

 

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